Our Founders: Kristen Smith and April Snyder

We love to play. Luckily for us, we grew up with lots of opportunities in action sports and the outdoors.

We now realize how important these were in shaping us as women. Sports like windsurfing and skateboarding cleared our heads and helped us focus. Every time we fell, got back up and overcame the challenge we faced, it reminded us that we were strong and capable. This practice of courage gave us confidence, boosted our self-esteem and broadened our horizons.

Being outside and playing action sports inspired us to live up to that same potential in other areas of our life. That’s why we founded Betties360, to inspire women and girls through action sports and outdoor adventures.

—Kristen & April